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Price transparency in health care is a common-sense necessity for meaningful reform

Imagine you walk into a grocery store and instead of shopping for food based on quality and price, the market does not post any prices. You fill up your shopping cart with anything that looks attractive. At the check-out stand, a third party, let’s say your employer or the government, suddenly appears and pays for your groceries.

Sounds crazy, yet that is exactly what happens when a patient visits...